Put your message in front of our audience with email marketing

Send your campaign email to our audience of marine enthusiasts


Do you have an upcoming event, product launch or a special offer you’re focusing on this season? If you want a substantial audience of marine enthusiasts to hear about it, there’s no better way than sending an email campaign directly to our network of engaged audiences.

Our total number of combined engaged contacts stands at over 36,000 marine enthusiasts – but to get the best possible response from our users, we can further segment our databases to ensure your email only reaches those most likely to be responsive to your product or service, and only send to users who have opened previous emails from us in the past few months.

Visitor demographic – age
  • 18-24 3%
  • 25-34 10%
  • 35-44 13%
  • 45-54 25%
  • 55-64 30%
  • 65+ 17%
Visitor demographic – age
  • Male 87.3%
  • Female 12.7%

Segment our database

Our email databases contain users who have either placed adverts for boats for sale, enquired about a boat, or signed up specifically to hear from us and third parties like you. To ensure you’re reaching the most receptive potential customers you have the ability to segment our database by the following criteria:

Type of boat advertised for sale

E.G People who have advertised their ‘Day Boat’ for sale within the last week or month

Location

E.G Region, city or town so you can tagret and audience in your desired area

Type of boat enquired about

E.G People who have enquired about ‘Blue Water Cruisers’ in the last week or mont

Link to your website

Target specific categories

Specialist design advice

Full reporting

Wilsons Auctions

By sending an email directly to our combined marine audiences, Wilson Auctions were able to drive over 1,400 people to their website, and generate an impressive amount of interest in their marine auctions. Our audience is perfect for them, and the results speak for themselves:

Sent to: 28,313 of our email subscribers
Unique email opens: 6,617 people opened and saw the email (23%)
Clicks: 1,401 people clicked through to their website

Top Tip: Subject Lines

When it comes to email marketing, having a strong subject line is half the battle, as it encourages people to open the email in the first place. That’s why we use technology that allows us to ‘split test’ a range of different subject lines to arrive at the most effective one at boosting your chances of encouraging our users to open your email campaign.

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